Showing posts tagged with: marketing

A Mini Summit: Encore Presentation of Wedding Planner Mentorship PowerLunch Experience

Blog, Event Industry Businesses & Professionals, Industry Shenanigans / 02.02.20180 comments

On Wednesday, January 31st, we welcomed wedding professionals from Los Angeles to Santa Barbara’s own wine country for a “mini summit” at Ventura Rental Party Center. This was an encore presentation of our last sold-out Wedding Planner Newcomer Mentorship/PowerLunch Experience, and I was excited to share even more updated information and offer the opportunity for collaboration at the end. As attendees arrived, they were greeted with sparkling bubbly and tablescape inspiration  styled and designed by the professional talent at Ventura Rental.  As with all our workshops, our signature “Little Black Box” made an appearance, too.   Photographer Isabel Gomes from Isabel Lawrence Photography was on hand to capture the story of the afternoon in photos (see below).

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What Your Wedding Planner’s Social Media Can Reveal About Them

Blog, Event Planning Advice, Rants / 01.17.20160 comments

Photo Credit: Michael Costa | Location: Bacara Resort & Spa

Photo Credit: Michael Costa | Location: Bacara Resort & Spa

I’m tired of click bait personally, so decided not to title this article “The One Thing Every Bride Should Check Out Before Hiring Their Wedding Planner“.  Although, if I could, this title would be more accurate.

Here’s the thing about social media professionally:  it is intended to share and convey a brand. To engage with current customers as well as potential customers.  And yes, it is supposed to get personal from time to time.  Again, the operative phrase being “from time to time” . All business social media gurus and international marketing leaders agree that allowing potential customers to catch a glimpse into your personal life – sparingly- fosters trust and can build common ground and this trust leads to sales/bookings.

But besides the personal element of social media in business, I wish to bring up another topic rarely addressed, but one that is equally -if not more- important. It is a thorough review of how your prospective professional event planner handles themselves on social media, as it will tell you more about their work style and personality and

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I am an Innovator. Inspirer. Story-teller. Believer in the magic of life and humanity.
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