A Mini Summit: Encore Presentation of Wedding Planner Mentorship PowerLunch Experience
Blog, Event Industry Businesses & Professionals, Industry Shenanigans / 02.02.20180 comments
On Wednesday, January 31st, we welcomed wedding professionals from Los Angeles to Santa Barbara’s own wine country for a “mini summit” at Ventura Rental Party Center. This was an encore presentation of our last sold-out Wedding Planner Newcomer Mentorship/PowerLunch Experience, and I was excited to share even more updated information and offer the opportunity for collaboration at the end. As attendees arrived, they were greeted with sparkling bubbly and tablescape inspiration styled and designed by the professional talent at Ventura Rental. As with all our workshops, our signature “Little Black Box” made an appearance, too. Photographer Isabel Gomes from Isabel Lawrence Photography was on hand to capture the story of the afternoon in photos (see below).
Fireside Wine With a Wedding Planner: An intimate “workshop chat” for wedding consultants
Blog, Event Industry Businesses & Professionals, Industry Shenanigans, Our Events Industry Pros / 12.02.20170 comments
Continuing the Wedding Planner Mentorship Series is Fireside Wine With a Wedding Planner, an informal “chat workshop”, which will explore in more detail two of the most popular topics from the Wedding Planner Newcomer PowerLunch #1 on October 25th. You spoke and we listened. The top two topics requested for more intense detail from our last workshop were: 1) Deciding What You Will Offer (packages, hourly rates, flat fees, the extent of types of coordination/planning/design) and 2) Marketing & PR for the Independent Contractor & Small Business: Cost-Effective, Powerful Methods (including tune-up tips for current endeavors to capture revenue during this prime booking season, which is now through February)
+PLUS+ Bonus Content: delving into the one factor no form, market research, budget projection or potential client filter questionnaire can do for you with regard to sales & booking new business. We will continue to take a more in-depth look at that #1 Source of Revenue we discussed in our first workshop on October 25th & the factor many miss when building their wedding planning business. Bring your most pressing questions, because this informal chat workshop around the cozy fire allows for some personalized consultation!
What makes this workshop especially unique is the intimate nature and the fact we are reserving a whole section for you – the wedding consultant/professional- to bring your most pressing business and marketing questions for professional consulting from an expert – as well as some of your peers.
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Wedding Planner Newcomer Workshop | A Power Lunch Mentorship Experience
Blog, Event Planning Advice, Industry Shenanigans / 07.01.201715 comments
Wedding Planner Newcomer Workshop
“A Power-Lunch Mentorship Experience”
Third-generation Santa Barbaran, Certified Wedding Professional, and founder of one of the area’s most successful and long-standing event planning companies Kerry Lee (Dickey) Doehr created this workshop in response to the demand of local newcomers seeking authentic and experienced advice from a trusted and experienced professional.
Read about our last sold-out PowerLunch Mentorship for Wedding Planner Newcomers from October 25th.
Workshop Highlights:
- The unique challenges of Santa Barbara & Ventura Counties on producing events
- Deciding what you will offer– packages, hourly rates, and more
- Contracts– basic inclusions, including suggested terms and conditions
- Marketing & advertising
Review of online and print options
The best course of action for starting out
Read More >>“Jump Start Your Wedding Planning” Mobile Wedding Tour For Two
Blog, Industry Shenanigans, Innovations / 03.27.20170 comments
Before “My Big Fat Fake Wedding”, before the “Faux Wedding” there was The Mobile Wedding Planning Experience (also known as The Mobile Bridal Faire), developed and copyrighted by Santa Barbara Wine Country Weddings & Events CEO/Founder Kerry Lee (Dickey) Doehr in 2004. This event provided a luxury motorcoach tour to 5 leading Santa Barbara venues, which were all decorated as “real” weddings and receptions (some with model bride & groom as well). This allowed guests to interact with event partners in their element, as well as provided event partners the opportunity to showcase themselves in front of pre-qualified leads (every attendee had to be looking to plan some aspect of their wedding).
Ms. (Dickey) Doehr’s ground-breaking industry concept earned her the attention of upscale luxury national wedding resource Grace Ormonde Wedding Style Magazine, where they created an exclusive category for her as well as The Texas Board of Tourism who contacted her for consultation on how this was done to further their destination wedding revenue stream. There was no doubt that this was a win for event partners and wedding clientele alike and created a whole new business model and concept.
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Certified Wedding Professional and 3rd generation Santa Barbaran Kerry Lee (Dickey) Doehr has continued this concept through the years but customized it on a more intimate level for couples until the next big mass mobile bridal faire is produced (TBA).
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