The first annual State of the Santa Barbara Wedding Industry Summit: Define. Design. Evolve. was founded in 2018 with the goal of bringing together an entire industry at a critical transition point in our niche business nationally, as well as in our unique hub of Santa Barbara. It sold out 3 months in advance.
Based on the feedback we received from last year, as well as continual industry polls, we devised 4 base items as the priority for the 2019 Summit: 1) Length: participants wanted to go all day long 2) Longer breaks for conversations and networking and 3) Investment price: 90% were comfortable paying $300-$375 for an all-day session.
For 2019, we re-imagined the entire Summit to a whole new level, and decided to curate it to a very specific audience: the leaders of the Santa Barbara wedding and hospitality industry. And by “leaders” it does not necessarily mean business owners- it can be anyone who is passionate about our industry and unique destination wedding & tourism location of Santa Barbara and committed to evolution, ethics, integrity, progress and community. Therefore, we are allowing only 60 seats – less than half of last year’s sold out attendance. This is so every participant can receive almost personalized coaching and connection with speakers and each other all day long.Read More >>
Our Fireside Series continues with another “chat workshop”; but this is not your typical wedding business workshop. Edgy and sassy, we are really going to go “there” and get things going with some kicking content.
A Pro Mixologist will coach us while we craft two specialty cocktails to sip and savor while we dive into some pot-stirring content. With inspiration from Leadership in Heels, we will tackle some of the most controversial topics facing our industry and community. This session is guaranteed to get you fired up for your own evolution, as well as help foster some radical authenticity much needed in our industry at a crucial time.Read More >>
Part of the Fireside “Chat Workshop” Series, continuing from 2018, the inaugurual one for 2019 brings fresh content that will have you contemplating how you approach your wedding business this year.
Join us at the charming downtown Santa Barbara vacation cottage La Maison for a “power happy hour” with fireside wine (non-alcoholic options also available) and light appetizers and take a look at some invaluable relevant content to get you revved up for doing business differently this year. Highlights include:Read More >>
On Tuesday, October 16, 2018, an entire industry came together in the Santa Barbara region for the first ever State of the Santa Barbara Wedding Industry Fireside Summit “Define. Design. Evolve.”
The event, which was sold out 3 months in advance, was described as “the leading industry event of our area of all time” by one of the attendees. After 20 years in the Santa Barbara wedding industry as an event planner, trainer and speaker, I witnessed many changes over the years, but none so rapid and dramatic as the last 5-7 years. And what was happening on a national level was compounded ten fold in the unique niche of the American Riviera: Santa Barbara, CA with the recent Thomas Fire and Flood , plus the challenges in our area with private estates hosting events. After observing numerous industry social media groups’ conversations, I noticed there was an incredible opportunity to help colleagues define what was going on so they could custom design a plan best for them, and most importantly: evolve. In order to evolve, however, a foundation of understanding had to happen.Read More >>
Tuesday, October 16, 2018
at the historic
The Fireside Wine With a Wedding Planner series continues with perhaps the first-ever Santa Barbara Wedding Industry Summit: “The State of the Santa Barbara Wedding Industry: Define. Design. Evolve”.
On Wednesday, January 31st, we welcomed wedding professionals from Los Angeles to Santa Barbara’s own wine country for a “mini summit” at Ventura Rental Party Center. This was an encore presentation of our last sold-out Wedding Planner Newcomer Mentorship/PowerLunch Experience, and I was excited to share even more updated information and offer the opportunity for collaboration at the end. As attendees arrived, they were greeted with sparkling bubbly and tablescape inspiration styled and designed by the professional talent at Ventura Rental. As with all our workshops, our signature “Little Black Box” made an appearance, too. Photographer Isabel Gomes from Isabel Lawrence Photography was on hand to capture the story of the afternoon in photos (see below).Read More >>
Continuing the Wedding Planner Mentorship Series is Fireside Wine With a Wedding Planner, an informal “chat workshop”, which will explore in more detail two of the most popular topics from the Wedding Planner Newcomer PowerLunch #1 on October 25th. You spoke and we listened. The top two topics requested for more intense detail from our last workshop were: 1) Deciding What You Will Offer (packages, hourly rates, flat fees, the extent of types of coordination/planning/design) and 2) Marketing & PR for the Independent Contractor & Small Business: Cost-Effective, Powerful Methods (including tune-up tips for current endeavors to capture revenue during this prime booking season, which is now through February)
+PLUS+ Bonus Content: delving into the one factor no form, market research, budget projection or potential client filter questionnaire can do for you with regard to sales & booking new business. We will continue to take a more in-depth look at that #1 Source of Revenue we discussed in our first workshop on October 25th & the factor many miss when building their wedding planning business. Bring your most pressing questions, because this informal chat workshop around the cozy fire allows for some personalized consultation!
What makes this workshop especially unique is the intimate nature and the fact we are reserving a whole section for you – the wedding consultant/professional- to bring your most pressing business and marketing questions for professional consulting from an expert – as well as some of your peers.
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“A Power-Lunch Mentorship Experience”
Third-generation Santa Barbaran, Certified Wedding Professional, and founder of one of the area’s most successful and long-standing event planning companies Kerry Lee (Dickey) Doehr created this workshop in response to the demand of local newcomers seeking authentic and experienced advice from a trusted and experienced professional.
- The unique challenges of Santa Barbara & Ventura Counties on producing events
- Deciding what you will offer– packages, hourly rates, and more
- Contracts– basic inclusions, including suggested terms and conditions
- Marketing & advertising
Review of online and print options
The best course of action for starting outRead More >>
The Mobile Wedding Planning Tour for Two is perfect for couples just like Mark and Cristina who knew without a doubt they wanted to get married in Santa Barbara, but a) did not know where to start and b) were not sure they wanted to invest in a full-service wedding planner and c) had a limited spending plan (aka “budget”).
One of the biggest mistakes I see newly-engaged couples make is to spend weeks or months researching venues in an area on their own, and then when they find their dream venue, often fall so in love with it that they do whatever it takes to book it and sometimes a site fee alone can eat up almost half (or a good portion) of their spending plan, if they aren’t careful. They then find themselves over-committed financially and sacrificing on the other absolutely-crucial elements necessary for a lovely, memorable event for themselves and their guests. All of this could be avoided with coming into the whole planning experience with an overall spending plan and a professional to guide them up front.Read More >>
Before “My Big Fat Fake Wedding”, before the “Faux Wedding” there was The Mobile Wedding Planning Experience (also known as The Mobile Bridal Faire), developed and copyrighted by Santa Barbara Wine Country Weddings & Events CEO/Founder Kerry Lee (Dickey) Doehr in 2004. This event provided a luxury motorcoach tour to 5 leading Santa Barbara venues, which were all decorated as “real” weddings and receptions (some with model bride & groom as well). This allowed guests to interact with event partners in their element, as well as provided event partners the opportunity to showcase themselves in front of pre-qualified leads (every attendee had to be looking to plan some aspect of their wedding).
Ms. (Dickey) Doehr’s ground-breaking industry concept earned her the attention of upscale luxury national wedding resource Grace Ormonde Wedding Style Magazine, where they created an exclusive category for her as well as The Texas Board of Tourism who contacted her for consultation on how this was done to further their destination wedding revenue stream. There was no doubt that this was a win for event partners and wedding clientele alike and created a whole new business model and concept.
Certified Wedding Professional and 3rd generation Santa Barbaran Kerry Lee (Dickey) Doehr has continued this concept through the years but customized it on a more intimate level for couples until the next big mass mobile bridal faire is produced (TBA).Read More >>