The first annual State of the Santa Barbara Wedding Industry Summit: Define. Design. Evolve. was founded in 2018 with the goal of bringing together an entire industry at a critical transition point in our niche business nationally, as well as in our unique hub of Santa Barbara. It sold out 3 months in advance.
Based on the feedback we received from last year, as well as continual industry polls, we devised 4 base items as the priority for the 2019 Summit: 1) Length: participants wanted to go all day long 2) Longer breaks for conversations and networking and 3) Investment price: 90% were comfortable paying $300-$375 for an all-day session.
For 2019, we re-imagined the entire Summit to a whole new level, and decided to curate it to a very specific audience: the leaders of the Santa Barbara wedding and hospitality industry. And by “leaders” it does not necessarily mean business owners- it can be anyone who is passionate about our industry and unique destination wedding & tourism location of Santa Barbara and committed to evolution, ethics, integrity, progress and community. Therefore, we are allowing only 60 seats – less than half of last year’s sold out attendance. This is so every participant can receive almost personalized coaching and connection with speakers and each other all day long.Read More >>