On Wednesday, January 31st, we welcomed wedding professionals from Los Angeles to Santa Barbara’s own wine country for a “mini summit” at Ventura Rental Party Center. This was an encore presentation of our last sold-out Wedding Planner Newcomer Mentorship/PowerLunch Experience, and I was excited to share even more updated information and offer the opportunity for collaboration at the end. As attendees arrived, they were greeted with sparkling bubbly and tablescape inspiration styled and designed by the professional talent at Ventura Rental. As with all our workshops, our signature “Little Black Box” made an appearance, too. Photographer Isabel Gomes from Isabel Lawrence Photography was on hand to capture the story of the afternoon in photos (see below).Read More >>
Continuing the Wedding Planner Mentorship Series is Fireside Wine With a Wedding Planner, an informal “chat workshop”, which will explore in more detail two of the most popular topics from the Wedding Planner Newcomer PowerLunch #1 on October 25th. You spoke and we listened. The top two topics requested for more intense detail from our last workshop were: 1) Deciding What You Will Offer (packages, hourly rates, flat fees, the extent of types of coordination/planning/design) and 2) Marketing & PR for the Independent Contractor & Small Business: Cost-Effective, Powerful Methods (including tune-up tips for current endeavors to capture revenue during this prime booking season, which is now through February)
+PLUS+ Bonus Content: delving into the one factor no form, market research, budget projection or potential client filter questionnaire can do for you with regard to sales & booking new business. We will continue to take a more in-depth look at that #1 Source of Revenue we discussed in our first workshop on October 25th & the factor many miss when building their wedding planning business. Bring your most pressing questions, because this informal chat workshop around the cozy fire allows for some personalized consultation!
What makes this workshop especially unique is the intimate nature and the fact we are reserving a whole section for you – the wedding consultant/professional- to bring your most pressing business and marketing questions for professional consulting from an expert – as well as some of your peers.
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A Santa Barbara wedding and expert wedding planner are, in fact, within reach. The Affordable Wedding Planning Series allows couples to re-invest what they save from hiring a full-service wedding consultant back into their priorities for their wedding. From The Mobile Wedding Planning Tour For Two, Ceremony-Only Coordination, and The Jump Start, to Full Service Support, investments range from $350 to $1695, providing exceptional value for those needing professional wedding expertise, guidance and resources with limited budgets. This series offers 4 easy-to-understand and affordable planning options for the couple watching their money who is also willing and able to be more DIY. Planning options below.Read More >>
When we announced to some of our closest friends that we just got married in a secret destination elopement to Santa Fe, New Mexico, one text came back immediately from a long-time friend: “We want to host a reception for you when you return to celebrate.” Seeing as this text was from one of the area’s leading event partners and her daughter, a professional wedding and event planner who had been my Associate for so many years, we knew we were in for something special. But just how special, we did not know until we arrived at the private home of our hosts Heidi and Mike Whitcomb, owners of Ventura Rental Party Center for a grand celebration in style. Event planners extraordinaire Heidi and Ashley of Events by Ashley W. produced a night we – and our family and friends- will never forget. My husband and I did not do one bit of the planning nor were we involved at all. We provided them with a guest list and literally just showed up and stepped into our reception. In fact, being on the other side of planning a wedding was almost overwhelming. I remember staring at our wedding cake for cake-cutting not quite sure how to tackle it, despite the fact I’ve counseled hundreds of couples for over 15 years on this exact act.Read More >>
“Wine With a Wedding Planner” offers an innovative, community-based, complimentary approach to wedding planning in complete relaxation (and some unconventional fun). On Saturday, March 5th, for our last one of the season, we are offering a “Grand Finale” of sorts: Jump on the Wedding Planning Bus with our partners from Jump on the School Bus in Santa Barbara’s famous FunkZone! There is no charge for the complimentary wedding consultationRead More >>
“Wine With a Wedding Planner” offers an innovative, community-based approach to wedding planning in complete relaxation. It combines the expertise of Certified Wedding Professional and CEO/Founder of Santa Barbara Wine Country Weddings & Events Kerry Lee Dickey and the beautiful wedding locations Santa Barbara and its wine country have to offer with a fresh approach to a “meet and greet” complimentary communal consultation.
Similar to “Coffee with a Cop”, Ms. Dickey will be meeting with potential clients at various venues in the area during their business hours in a public area. She invites anyone thinking of having a wedding in this area – or simply anyone planning a wedding with need for planning, etiquette , or venue recommendations – to stop by, say hello and engage with her at no charge. At all locations, Wine With a Wedding Planner visitors areRead More >>
The single most important element of my work is one that will never be featured in the news, will never earn me some prestigious industry award and yet, it is more important to my existence and contributes to my 15 year business success and reputation more than anything else: it is the work that really matters: it is investing in humanity and relationships with everyone with whom I come into contact: clients, event partners and more. Even more than this, but quite simply, it is paying attention and being present.
These simple acts of paying attention over time is what I call “investment time”. You may not
see results from it monetarily (or otherwise) immediately (and honestly, monetary gain shouldn’t be your primary goal anyway), but they do spell out long-term business over time. I have developed a faithful and loyal devotion to my brand because of their allegiance to me and my “investment” in them. People “buy” people, not just a product or service.
To invest in people, one has to pay attention and genuinely love the process. Here are some of my secrets that are part of my core value system as an individualRead More >>
Party Time with Scott Topper has become one of the community’s most beloved local television features. Produced at independent studio TV Santa Barbara, the show’s founder, producer and host Scott Topper, is the first to admit that it’s like “community theater”. So, for someone like me whose background includes the theater arts, the local “feel” of folks putting in their heart and soul into an endeavor with a little quirky touch really appealed to me. When Scott asked me to co-produce and come up with a fresh concept for his 2016 shows, I was thrilled. I have worked with Scott for years professionally working weddings & events and having watched Party Time with Scott Topper, thought it would be a great opportunity to do one of the things that I do best: inspire with freshRead More >>
When NACE Reno/Tahoe asked me to do a workshop on generating immediate revenue for wedding businesses for my other company division, Engaging Inspiration, I was delighted. When I found out that my presentation was going to be in the newly-renovated wedding chapel of The Grand Sierra Resort, I was absolutely tickled. I love originality and creative locations and how could a presenter ask for a more elegant setting for a wedding industry presentation than in a wedding chapel?Read More >>