Viewing posts categorised under: Event Industry Businesses & Professionals

The 1st Annual Santa Barbara Wedding Industry Summit 2018

Event Industry Businesses & Professionals, Industry Shenanigans, Our Events Industry Pros, Special Events / 12.15.20180 comments

On Tuesday, October 16, 2018, an entire industry came together in the Santa Barbara region for the first ever State of the Santa Barbara Wedding Industry Fireside Summit  “Define. Design. Evolve.”

The event, which was sold out 3 months in advance, was described as “the leading industry event of our area of all time” by one of the attendees.  After 20 years in the Santa Barbara wedding industry as an event planner, trainer and speaker, I witnessed many changes over the years, but none so rapid and dramatic as the last 5-7 years.  And what was happening on a national level was compounded ten fold in the unique niche of the American Riviera:  Santa Barbara, CA with the recent Thomas Fire and Flood , plus the challenges in our area with private estates hosting events.  After observing numerous industry social media groups’ conversations, I noticed there was an incredible opportunity to help colleagues define what was going on so they could custom design a plan best for them, and most importantly:  evolve.   In order to evolve, however, a foundation of understanding had to happen.

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Wedding Planner Ethics: 3 Stand-Out Points of Excellence with Clients & Event Partners

Blog, Event Industry Businesses & Professionals, Event Planning Advice, Our Events Industry Pros, Rants / 05.24.20180 comments

Whether you are a fellow event partner (vendor), or a wedding/event client, the ethics and integrity with which your chosen professional wedding consultant approaches his/her work can make all the difference in the outcome of the wedding/event.  We adhere to some standards that some may call “old-fashioned”, but in the end, we are referred by many of our fellow event partners and chosen over some  planners because our commitment to integrity and ethics benefits them, as well as our clients.  Here are top most commonly-violated ethics in the wedding industry and how we handle them:

 

  • Accepting kick-backs or incentives.  While some event partners offer kick-backs  or  monetary incentives to wedding coordinators who book their services, we refuse to accept them or offer them.  Why?  If we accepted personal gain from an event partner for referring them, our allegiance then shifts from our paying client (who is paying us to look out after their best interest) to the event partner providing the best incentive (or any incentive at all over another vendor who may not offer it).   We promise our clients that we will provide them referrals to the event partners who are the best for them:  this includes their spending plan, style, vision, and more.  If we are accepting any kick-backs from event partners, our allegiance will then not be with our client who is paying us and will shift to the event partner we prefer to get the best kick-back from.   “But everyone does it,” a Hotel GM told me one time. I still politely declined.  One very prominent event partner in our area openly offers the choice of kick-backs to event planners or the choice of passing on the savings to their clients. I choose the latter and my clients love me for it.  They are confident that I have their best interest at heart and then the bidding “game” truly becomes about the event partner seeking my client’s business and not my business.
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The State of the Santa Barbara Wedding Industry Autumn Fireside Summit: “Define. Design. Evolve.”

Blog, Event Industry Businesses & Professionals, In the Press, Industry Shenanigans, Innovations / 04.17.20180 comments

“DEFINE.  DESIGN.  EVOLVE.”

A Fireside Wine Summit Experience

Tuesday, October 16, 2018

4:00pm-6:30pm

at the historic 

Santa Barbara Club

 The Fireside Wine With a Wedding Planner series continues with perhaps the first-ever Santa Barbara Wedding Industry Summit: “The State of the Santa Barbara Wedding Industry: Define.  Design.  Evolve”.

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A Mini Summit: Encore Presentation of Wedding Planner Mentorship PowerLunch Experience

Blog, Event Industry Businesses & Professionals, Industry Shenanigans / 02.02.20180 comments

On Wednesday, January 31st, we welcomed wedding professionals from Los Angeles to Santa Barbara’s own wine country for a “mini summit” at Ventura Rental Party Center. This was an encore presentation of our last sold-out Wedding Planner Newcomer Mentorship/PowerLunch Experience, and I was excited to share even more updated information and offer the opportunity for collaboration at the end. As attendees arrived, they were greeted with sparkling bubbly and tablescape inspiration  styled and designed by the professional talent at Ventura Rental.  As with all our workshops, our signature “Little Black Box” made an appearance, too.   Photographer Isabel Gomes from Isabel Lawrence Photography was on hand to capture the story of the afternoon in photos (see below).

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Fireside Wine With a Wedding Planner: An intimate “workshop chat” for wedding consultants

Blog, Event Industry Businesses & Professionals, Industry Shenanigans, Our Events Industry Pros / 12.02.20170 comments

wine fireContinuing the Wedding Planner Mentorship Series is  Fireside Wine With a Wedding Planner, an informal “chat workshop”, which will explore in more detail two of the most popular topics from the Wedding Planner Newcomer PowerLunch #1 on October 25th. You spoke and we listened.  The top two topics requested for more intense detail from our last workshop were:  1) Deciding What You Will Offer (packages, hourly rates, flat fees, the extent of types of coordination/planning/design) and  2)  Marketing & PR for the Independent Contractor & Small Business:  Cost-Effective,  Powerful Methods (including tune-up tips for current endeavors to capture revenue during this prime booking season, which is now through February)

+PLUS+ Bonus Content: delving into the one factor no form, market research, budget projection or potential client filter questionnaire can do for you with regard to sales & booking new business.  We will continue to take a more in-depth look at that #1 Source of Revenue we discussed in our first workshop on October 25th  & the factor many miss when building their wedding planning business.  Bring your most pressing questions, because this informal chat workshop around the cozy fire allows for some personalized consultation!

What makes this workshop especially unique is the intimate nature and the fact we are reserving a whole section for you – the wedding consultant/professional- to bring your most pressing business and marketing questions for professional consulting from an expert – as well as some of your peers.

 

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Introducing: The Affordable Wedding Planning Series™

Blog, Event Industry Businesses & Professionals, Event Planning Advice, Services / 05.30.20170 comments

A Santa Barbara wedding and expert wedding planner are, in fact, within reach.  The Affordable Wedding Planning Series allows couples to re-invest what they save from hiring a full-service wedding consultant back into their priorities for their wedding.  From The Mobile Wedding Planning Tour For Two, Ceremony-Only Coordination, and The Jump Start, to Full Service Support, investments range from $350 to $1695, providing exceptional value for those needing  professional wedding expertise, guidance and resources with limited budgets.  This series offers 4 easy-to-understand and affordable planning options for the couple watching their money who is also willing and able to be more DIY.   Planning options below.

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When A Wedding Planner Weds | The Reception Soirée Story: A “Mobile Dinner Feast”

Blog, Event Industry Businesses & Professionals, Real Weddings, Special Events / 05.05.20170 comments

When we announced to some of our closest friends that we just got married in a secret destination elopement to Santa Fe, New Mexico, one text came back immediately from a long-time friend:  “We want to host a reception for you when you return to celebrate.”  Seeing as this text was from one of the area’s leading event partners and her daughter, a professional wedding and event planner who had been my Associate for so many years, we knew we were in for something special.  But just how special, we did not know until we arrived at the private home of our hosts Heidi and Mike Whitcomb, owners of Ventura Rental Party Center for a grand celebration in style.  Event planners extraordinaire Heidi and Ashley  of Events by Ashley W. produced a night we – and our family and friends- will never forget.  My husband and I did not do one bit of the planning nor were we involved at all.  We provided them with a guest list and literally just showed up and stepped into our reception.  In fact, being on the other side of planning a wedding was almost overwhelming. I remember staring at our wedding cake for cake-cutting not quite sure how to tackle it, despite the fact I’ve counseled hundreds of couples for over 15 years on this exact act.

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Wine With a Wedding Planner’s Seasonal Grand Finale in the Funk Zone: Jump On the Wedding Planning Bus

Blog, Event Industry Businesses & Professionals, Industry Shenanigans / 02.24.20160 comments

unnamed-61“Wine With a Wedding Planner” offers an innovative, community-based, complimentary  approach to wedding planning in complete relaxation (and some unconventional fun).  On Saturday, March 5th, for our last one of the season, we are offering a “Grand Finale” of sorts:  Jump on the Wedding Planning Bus with our partners from Jump on the School Bus in Santa Barbara’s famous FunkZone!  There is no charge for the complimentary wedding consultation

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Catering Connection Showers Event Profs with Love- and A Guest-Interactive Experience

Blog, Event Industry Businesses & Professionals, Industry Shenanigans / 02.11.20162 comments

unnamed-33I love my job, especially because of events like last night that combine my favorite ingredients of life:  amazing food and beverage, great company …and the pièce de résistance: great humor and fun between everyone.  As a mom who juggles two event businesses and all that life slings at her, you could literally hear the wheels of my car peeling out when the babysitter showed up and I high-tailed it to Catering Connection’s culinary studios last night.  In an industry where our entire focus is taking care of others, it is especially meaningful when someone takes care of us.  And Catering Connection, one of Santa Barbara’s leading full-service caterers who just celebrated their 20th Business Anniversary last year offered to do just that.  As a thank you to those with whom they work, they decided to do more than just drop off a plate of cookies (not that there’s anything wrong with that- I will never turn down a cookie).  They decided to give their event supply partners an evening out- an experience – if you will. 

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Wine With a Wedding Planner Announces 2016 Winter Appearance Dates

Blog, Event Industry Businesses & Professionals, Event Planning Advice, Industry Shenanigans, Innovations / 01.09.20162 comments

#WineWithAWeddingPlanner

#WineWithAWeddingPlanner | Kerry Lee Dickey

Wine With a Wedding Planner” offers an innovative, community-based approach to wedding planning in complete relaxation.  It combines the expertise of Certified Wedding Professional and CEO/Founder of Santa Barbara Wine Country Weddings & Events Kerry Lee Dickey and the beautiful wedding locations Santa Barbara and its wine country have to offer with a fresh approach to a “meet and greet” complimentary communal consultation.

Similar to “Coffee with a Cop”, Ms. Dickey will be meeting with potential clients at various venues in the area during their business hours in a public area.  She invites anyone thinking of having a wedding in this area – or simply anyone planning a wedding  with need for planning, etiquette , or venue recommendations – to stop by, say hello and engage with her at no charge.  At all locations, Wine With a Wedding Planner visitors are

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About Me

I am an Innovator. Inspirer. Story-teller. Believer in the magic of life and humanity.
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