On Tuesday, October 16, 2018, an entire industry came together in the Santa Barbara region for the first ever State of the Santa Barbara Wedding Industry Fireside Summit “Define. Design. Evolve.”
The event, which was sold out 3 months in advance, was described as “the leading industry event of our area of all time” by one of the attendees. After 20 years in the Santa Barbara wedding industry as an event planner, trainer and speaker, I witnessed many changes over the years, but none so rapid and dramatic as the last 5-7 years. And what was happening on a national level was compounded ten fold in the unique niche of the American Riviera: Santa Barbara, CA with the recent Thomas Fire and Flood , plus the challenges in our area with private estates hosting events. After observing numerous industry social media groups’ conversations, I noticed there was an incredible opportunity to help colleagues define what was going on so they could custom design a plan best for them, and most importantly: evolve. In order to evolve, however, a foundation of understanding had to happen.Read More >>
Whether you are a fellow event partner (vendor), or a wedding/event client, the ethics and integrity with which your chosen professional wedding consultant approaches his/her work can make all the difference in the outcome of the wedding/event. We adhere to some standards that some may call “old-fashioned”, but in the end, we are referred by many of our fellow event partners and chosen over some planners because our commitment to integrity and ethics benefits them, as well as our clients. Here are top most commonly-violated ethics in the wedding industry and how we handle them:
- Accepting kick-backs or incentives. While some event partners offer kick-backs or monetary incentives to wedding coordinators who book their services, we refuse to accept them or offer them. Why? If we accepted personal gain from an event partner for referring them, our allegiance then shifts from our paying client (who is paying us to look out after their best interest) to the event partner providing the best incentive (or any incentive at all over another vendor who may not offer it). We promise our clients that we will provide them referrals to the event partners who are the best for them: this includes their spending plan, style, vision, and more. If we are accepting any kick-backs from event partners, our allegiance will then not be with our client who is paying us and will shift to the event partner we prefer to get the best kick-back from. “But everyone does it,” a Hotel GM told me one time. I still politely declined. One very prominent event partner in our area openly offers the choice of kick-backs to event planners or the choice of passing on the savings to their clients. I choose the latter and my clients love me for it. They are confident that I have their best interest at heart and then the bidding “game” truly becomes about the event partner seeking my client’s business and not my business.
Continuing the Wedding Planner Mentorship Series is Fireside Wine With a Wedding Planner, an informal “chat workshop”, which will explore in more detail two of the most popular topics from the Wedding Planner Newcomer PowerLunch #1 on October 25th. You spoke and we listened. The top two topics requested for more intense detail from our last workshop were: 1) Deciding What You Will Offer (packages, hourly rates, flat fees, the extent of types of coordination/planning/design) and 2) Marketing & PR for the Independent Contractor & Small Business: Cost-Effective, Powerful Methods (including tune-up tips for current endeavors to capture revenue during this prime booking season, which is now through February)
+PLUS+ Bonus Content: delving into the one factor no form, market research, budget projection or potential client filter questionnaire can do for you with regard to sales & booking new business. We will continue to take a more in-depth look at that #1 Source of Revenue we discussed in our first workshop on October 25th & the factor many miss when building their wedding planning business. Bring your most pressing questions, because this informal chat workshop around the cozy fire allows for some personalized consultation!
What makes this workshop especially unique is the intimate nature and the fact we are reserving a whole section for you – the wedding consultant/professional- to bring your most pressing business and marketing questions for professional consulting from an expert – as well as some of your peers.
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