Showing posts tagged with: wedding business

Cocktails with Coordinators: “The Radical Wedding Planner”

Blog, Event Industry Businesses & Professionals, Industry Shenanigans, Innovations / 01.12.20190 comments

Our Fireside Series continues with another “chat workshop”; but this is not your typical wedding business workshop. Edgy and sassy, we are really going to go “there” and get things going with some kicking content.

A Pro Mixologist will coach us while we craft two specialty cocktails to sip and savor while we dive into some pot-stirring content. With inspiration from Leadership in Heels, we will tackle some of the most controversial topics facing our industry and community. This session is guaranteed to get you fired up for your own evolution, as well as help foster some radical authenticity much needed in our industry at a crucial time.

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The State of the Santa Barbara Wedding Industry Autumn Fireside Summit: “Define. Design. Evolve.”

Blog, Event Industry Businesses & Professionals, In the Press, Industry Shenanigans, Innovations / 04.17.20180 comments

“DEFINE.  DESIGN.  EVOLVE.”

A Fireside Wine Summit Experience

Tuesday, October 16, 2018

4:00pm-6:30pm

at the historic 

Santa Barbara Club

 The Fireside Wine With a Wedding Planner series continues with perhaps the first-ever Santa Barbara Wedding Industry Summit: “The State of the Santa Barbara Wedding Industry: Define.  Design.  Evolve”.

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What Your Wedding Planner’s Social Media Can Reveal About Them

Blog, Event Planning Advice, Rants / 01.17.20160 comments

Photo Credit: Michael Costa | Location: Bacara Resort & Spa

Photo Credit: Michael Costa | Location: Bacara Resort & Spa

I’m tired of click bait personally, so decided not to title this article “The One Thing Every Bride Should Check Out Before Hiring Their Wedding Planner“.  Although, if I could, this title would be more accurate.

Here’s the thing about social media professionally:  it is intended to share and convey a brand. To engage with current customers as well as potential customers.  And yes, it is supposed to get personal from time to time.  Again, the operative phrase being “from time to time” . All business social media gurus and international marketing leaders agree that allowing potential customers to catch a glimpse into your personal life – sparingly- fosters trust and can build common ground and this trust leads to sales/bookings.

But besides the personal element of social media in business, I wish to bring up another topic rarely addressed, but one that is equally -if not more- important. It is a thorough review of how your prospective professional event planner handles themselves on social media, as it will tell you more about their work style and personality and

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The Work that Really Matters | My Top 5 Behind-the-Scenes “Secrets”

Blog, Event Industry Businesses & Professionals / 12.27.20150 comments

Image-9371702-186747862-2-WebSmall_0_3dc0d31a4e12d5eb10b7ea798c9c5deb_1The single most important element of my work is one that will never be featured in the news, will never earn me some prestigious industry award and yet, it is more important to my existence and contributes to my 15 year business success and reputation more than anything else:  it is the work that really matters:  it is investing in humanity and relationships with everyone with whom I come into contact: clients, event partners and more.  Even more than this, but quite simply, it is paying attention and being present.

These simple acts of paying attention over time is what I call “investment time”.  You may not
see results from it monetarily (or otherwise) immediately (and honestly, monetary gain shouldn’t be your primary goal anyway), but they do spell out long-term business over time.  I have developed a faithful and loyal devotion to my brand because of their allegiance to me and my “investment” in them.  People “buy” people, not just a product or service.

To invest in people, one has to pay attention and genuinely love the process. Here are some of my secrets that are  part of my core value system as an individual

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How to Never Be Referred for Your Event Service

Blog, Rants / 08.18.20150 comments

Location: Bacara Resort and Spa | Photo Credit: Michael Costa

Bacara Resort Wedding| Photo Credit: Michael Costa

I admit it. I have had some of the world’s best service training and have integrated many of these practices into my business and brand.  And yet, I still always consider the nature of the event, the circumstance and have a keen appreciation for humanity in all its facets, styles, and also fully acknowledge everyone has a different style of “getting it done” at the end of the day.  And yet.  And yet…..

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