Showing posts tagged with: planning packages

“Jump Start Your Wedding Planning” Mobile Wedding Tour For Two

Blog, Industry Shenanigans, Innovations / 03.27.20170 comments

Before “My Big Fat Fake Wedding”, before the “Faux Wedding” there was The Mobile Wedding Planning Experience (also known as The Mobile Bridal Faire), developed and copyrighted by Santa Barbara Wine Country Weddings & Events CEO/Founder Kerry Lee (Dickey) Doehr in 2004.  This event provided a luxury motorcoach tour to 5 leading Santa Barbara venues, which were all decorated as “real” weddings and receptions (some with model bride & groom as well).  This allowed guests to interact with event partners in their element, as well as provided event partners the opportunity to showcase themselves in front of pre-qualified leads (every attendee had to be looking to plan some aspect of their wedding).

Ms. (Dickey) Doehr’s ground-breaking industry concept earned her the attention of upscale luxury national wedding resource Grace Ormonde Wedding Style Magazine, where they created an exclusive category for her as well as The Texas Board of Tourism who contacted her for consultation on how this was done to further their destination wedding revenue stream.  There was no doubt that this was a win for event partners and wedding clientele alike and created a whole new business model and concept.

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Certified Wedding Professional and 3rd generation Santa Barbaran Kerry Lee (Dickey) Doehr has continued this concept through the years but customized it on a more intimate level for couples until the next big mass mobile bridal faire is produced (TBA). 

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